You can save yourself money by writing a brief press release or "letter" to your local paper announcing the grand opening of your new business - or (if your business is not new) an event that you're holding.
Hold a contest or drawing with a prize that your target market would want - for example, a free product or service that your business offers, or gift card to use at your business. Make it a unique or big enough prize that it gets people's attention, and that your local paper will want to write a story about it. Make the contest or drawing very easy to enter, so that you can generate lots of leads.
Your press release can be short and simple, and you can find press release samples you can follow on this
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